Super Bowl LX: Viewership falls just short of all-time record
Kenneth Walker III: The MVP of Super Bowl LX eludes New England defensive end Milton Williams during Sunday's game. (Jevone Moore/Icon Sportswire via Getty Images)
ByBob D'Angelo, Cox Media Group National Content Desk
The ratings are in, and Super Bowl LX reached a hefty average of 124.9 million viewers Sunday night. The numbers were about 2% shy of the all-time record, set during last year’s game.
The numbers from the Seattle Seahawks’ 29-13 victory against the New England Patriots were collected from viewers on NBC, Peacock, NBC Sports Digital, Telemundo and NFL+, The Associated Press reported, citing Nielsen’s Big Data + Panel rating system. That was short of the U.S. record of 127.71 million viewers who saw the Philadelphia Eagles rout the Kansas City Chiefs 40-22 in Super Bowl LIX in February 2025.
The game was the most-watched television event in the history of NBCUniversal, according to NBC Sports.
According to the website, viewership spiked during the second quarter. In the time slot between 7:45 p.m. and 8 p.m. ET, there was an average of 137.8 million viewers -- the highest peak viewership in U.S. television history, Variety reported.
The halftime show featuring Bad Bunny drew an average of 128.2 million viewers during the 8:15 p.m.-8:30 p.m. ET time slot, according to The Hollywood Reporter.
That number is the fourth-most watched halftime show, the AP reported. It trails Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).
Telemundo, which averaged 3.3 million viewers during the game, peaked during the halftime show with an average of 4.8 million viewers, NBC Sports reported. Both numbers set records for U.S. Spanish-language television history.
“The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in to our (Olympics) ‘Primetime in Milan’ coverage,” Rick Cordella, president of NBC Sports, said in a statement. “The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech, and announce teams who delivered best-in-class presentations for our viewers, stations, and partners.”
The numbers measured by Nielsen represent the average number of viewers who were tuned into the game at any given moment, Variety reported. Super Bowl LX aired between 6:40 p.m. and 10:28 p.m. ET.
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Super Bowl LX: Confetti fills Levi's Stadium after the Seattle Seahawks won Super Bowl LX. (Chris Graythen/Getty Images)
Champions: Seahawks coach Mike Macdonald, right, and quarterback Sam Darnold hold up the Vince Lombardi Trophy. (Josh Edelson/AFP via Getty Images)
Champion: Seattle quarterback Sam Darnold holds the Vince Lombardi Trophy after the Seahawks won Super Bowl LX. (Ronald Martinez/Getty Images)
Super Bowl LX: Seattle coach Mike Macdonald, right, and game MVP Kenneth Walker III savor the moment after winning Super Bowl LX. (Kathryn Riley/Getty Images)
Super Bowl LX: Seahawks owner Jody Allen raises the Vince Lombardi Trophy while NFL commissioner Roger Goodell looks on. (Chris Graythen/Getty Images)
Super Bowl LX: Seahawks quarterback Sam Darnold was all smiles after Seattle's win in Super Bowl LX. (Kevin C. Cox/Getty Images)
Super Bowl LX: Seattle coach Mike MacDonald gets a Gatorade bath after the Seahawks won Super Bowl LX. (Ishika Samant/Getty Images)
Super Bowl LX: Green and blue confetti float toward the turf at Levi's Stadium after the Seattle Seahawks won Super Bowl LX. (Icon Sportswire/Icon Sportswire via Getty Images)
Celebration: Uchenna Nwosu of the Seattle Seahawks celebrates a touchdown during the fourth quarter. (Thearon W. Henderson/Getty Images)
Super Bowl LX: New England Patriots fans react during a Super Bowl LX watch party at a Boston sports bar on Sunday. (Sophie Park/Getty Images)
Super Bowl LX: Kenneth Walker III catches a pass during the third quarter. (Kevin Sabitus/Getty Images)
Super Bowl LX: Seattle Seahawks' linebacker Boye Mafe (53) pressures New England quarterback Drake Maye. (PATRICK T. FALLON/AFP via Getty Images)
Super Bowl LX: Seattle's Julian Love (20) watches from the sidelines during the fourth quarter as the Seahawks moved closer to a Super Bowl title. (Kevin Sabitus/Getty Images)
Super Bowl LX: New England's Mack Hollins catches a 35-yard touchdown pass in the fourth quarter. (Ronald Martinez/Getty Images)
Super Bowl LX: Seattle's AJ Barner (88) Seahawks catches a 16-yard touchdown pass early in the fourth quarter. (Thearon W. Henderson/Getty Images)
Super Bowl LX: New England's Marcus Jones (25) avoids Seattle's Brady Russell during the third quarter. (Chris Graythen/Getty Images)
Super Bowl LX: Jason Myers (5) of the Seattle Seahawks kicks a field goal during the third quarter. (Kevin Sabitus/Getty Images)
Super Bowl LX: New England's Christian Gonzalez (0) breaks up a pass intended for Seattle's Rashid Shaheed (22). (Thearon W. Henderson/Getty Images)
Super Bowl LX: Seattle's Sam Darnold (14) tosses a pass during the second quarter. (Kevin C. Cox/Getty Images)
Super Bowl LX: Patriots quarterback Drake Maye fires downfield during the second quarter. (Kevin C. Cox/Getty Images)
Super Bowl LX: Patriots quarterback Drake Maye (10) is sacked by Seattle's Rylie Mills during the second quarter. (Kevin C. Cox/Getty Images)
Super Bowl LX: New England's Christian Gonzalez (0) breaks up a pass intended for Jaxon Smith-Njigba near the goal line late in the second quarter. (Thearon W. Henderson/Getty Images)
Super Bowl LX: New England Patriots' safety Craig Woodson tackles Seattle Seahawks' running back Kenneth Walker III (9) during the second qaurter. (PATRICK T. FALLON/AFP via Getty Images)
Super Bowl LX: Seattle quarterback Sam Darnold (14) tries to escape New England's Jaylinn Hawkins (21) during the first quarter. (Kevin C. Cox/Getty Images)
Super Bowl LX: Seattle's Kenneth Walker III (9) looks for running room during the first quarter. (Ronald Martinez/Getty Images)
Super Bowl LX: New England's Rhamondre Stevenson (38) breaks a tackle after making a catch during the first quarter. (Icon Sportswire/Icon Sportswire via Getty Images)
Super Bowl LX: Patriots quarterback Drake Maye (10) is sacked by Seattle's Nick Emmanwori during the first quarter. (Chris Graythen/Getty Images)
Super Bowl LX: Seattle's Derick Hall of the Seattle Seahawks reacts after a sack against the New England Patriots during the first quarter. (Thearon W. Henderson/Getty Images)